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Name
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First
Last
Email
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School Name
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What is your role at the school?
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How long have you been in this role?
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Our marketing and enrollment team has a content strategy to consistently and excellently tell our story.
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Our admissions process is intuitive for prospective families.
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Our school has implemented our messaging across our primary
communication channels.
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Our marketing and enrollment team, in collaboration with school leadership, sets annual enrollment goals.
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Our school
brand
is an excellent representation of our community.
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Our website is focused primarily on prospective families.
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Our school has documented standards that guide how our
brand
should be used.
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Our Head of School values marketing and enrollment initiatives and advocates for funding.
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Our marketing and enrollment team is actively implementing our
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Our school has effective campus visit experiences (open houses, tours, etc.).
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Our school’s marketing and enrollment budget is sufficient to fund
enrollment goals
and
seasonal priorities
.
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Our school has a documented organizational structure with written job descriptions for each role.
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We use a well-defined process to assess
right-fit
for both prospective and current families.
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Our retention strategies showcase the next
Age-and-Stage®
to encourage current families to stay enrolled.
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Our online marketing campaigns produce awareness of our school and grow engagement with
right-fit
families.
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Our school has a well-defined mission statement that expresses our core purpose.
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Our website features content for each
Age-and-Stage®
.
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Our Head of School meets at least monthly with the marketing and enrollment team.
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We have documented
messaging
to articulate our
value proposition
for each
Age-and-Stage®
we serve.
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Our marketing and enrollment team has the resources (e.g. time, tools, etc.) to do their jobs well.
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